Practice Smart.
From the category archives:
So, maybe you are not yet a big believer in Facebook, Twitter, blogging or other mainstays of the social networking universe. I can understand that; spending hours messing around with a computer is not everybody’s idea of fun, and there are certainly other ways to develop business for a law practice.
But here is a new [...]
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John Jantsch, author of the Duct Tape Marketing Blog, posted a fantastic article this morning on exactly how to get your clients to become your most effective sales force (i.e., refer business to you directly and indirectly). Some of the things John says you need to do:
Educate your clients — so they recognize good potential [...]
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Developing a portable book of business is not your debutante ball.
I understand the allure of the grand gesture: trapping a witness with the perfect cross examination question, cashing out of stock just before the market crashes, hitting the walk-off home run in your softball game. They’re rare but unbelievably satisfying when they happen. They’re the [...]
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Great article in the Wisconsin Law Journal yesterday about more lawyers jumping on the LinkedIn bandwagon. (Hat tip: Bob Ambrogi’s LawSites.) The article quotes several lawyers who, though skeptical at first, found that LinkedIn participation provided unexpected and fast results in business origination.
The author writes that, “a partner who was skeptical at first… [found that] [...]
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If your marketing efforts are fizzling, you might start by asking your friends, coworkers and loved ones to tell you if you are approachable. (If they are afraid to answer, you may assume the answer is “no”.)
I talk to a lot of lawyers about marketing their practice and I often quote the advice that I [...]
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