John Jantsch, author of the Duct Tape Marketing Blog, posted a fantastic article this morning on exactly how to get your clients to become your most effective sales force (i.e., refer business to you directly and indirectly). Some of the things John says you need to do:
- Educate your clients — so they recognize good potential clients to send your way.
- Get testimonials — got a happy client? Get a written, audio or video testimonial from her.
- Create a client community — have a regular (quarterly, annual) event and invite all your clients to participate.
It’s not a long post and well worth your time. Just substitute “client” for “customer” and give it a read!
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